Audacy has announced the appointment of Ben ‘Complex’ Romero as Brand Manager of Rhythmic CHR 102.5 KSFM Sacramento.
Romero most recently spent eleven years at Desert Valley Media Group Rhythmic CHR “Power 98.3/96.1” KKFR Phoenix rising to PD in 2019 until exiting in February. He has also programmed KSRV and KWYD Boise from 2008 to 2012 and KWIE Riverside from 2004-2007. He has also worked at KDAY Los Angeles and had an earlier stint at KKFR and sister “Hot 97.5” KMVA Phoenix.
He fills the opening created by last summer’s resignation of ‘Big Mic’ Buhrman.
Audacy welcomes Ben “Complex” Romero as brand manager for 102.5 KSFM (KSFM-FM) in Sacramento. In this role, Complex will oversee content strategy, talent, operations and branding for the station.
“We’re delighted to welcome a talented, seasoned veteran like Complex to lead KSFM,” said Stacey Kauffman, Regional Vice President, Audacy Sacramento. “His extensive experience programming and leading rhythmic brands across the country will put him in a position to help this local favorite reach new levels of success.”
“I couldn’t be more grateful and excited about this opportunity,” said Complex. “I am proud to join Audacy Sacramento and these hard-working teams on KSFM. There are so many talented individuals who know the results of their dedication, and I am humbled to be asked to lead them. A special thanks to Aaron Roberts, Stacey Kauffman, Michael Martin, Buck, Brian Kelly and Dave Richards for the opportunity to manage these brands and continue to look towards the future of this innovative company.”
Born and raised in Southern California, Complex started his professional radio career in programming in 2001. Previous roles include assistant program director and music director for Wild 96.1 in San Bernadino, CA, assisting in relaunching K-Day 93.5 in Los Angeles, program director for Wild 101 and BOB FM 96.1 in Boise, ID, assistant program director and music director for Hot 97.5 in Phoenix, and program director for Power 98.3 in Phoenix.