Cumulus Media has appointed Tricia Walker as its new VP/Market Manager for their Johnson City/Kingsport/Bristol TN/VA cluster.
Walker, who will start on October 1, moves from Cumulus’ Beaumont TX and Lake Charles LA operations where she has been Director of Sales since March 2021. She previously spent time as Director of Sales for Alpha Media’s Tyler/Longview and North Dallas clusters and was an account executive for Clear Channel in Tyler and El Paso.
Walker succeeds Cindy Rollison, who exited in May and has since joined Mel Wheeler Inc. in Roanoke as Local Sales Manager.
Cumulus Media (NASDAQ: CMLS) announces that it has appointed Tricia Walker as Vice President/Market Manager for Cumulus Tri-Cities, TN (Johnson City-Kingsport-Bristol). Walker joins Cumulus Tri-Cities, TN, from Cumulus Beaumont, TX/Lake Charles, LA, where she has been Director of Sales since March 2021. Her new appointment is effective on October 1, 2023.
Prior to joining Cumulus Media, Walker was National Sales Manager for three years at Alpha Media, then was promoted to Sales Manager in 2016. She was previously Senior Sales Executive for East Texas Radio Group and started her media career as an Account Executive for iHeartMedia/Clear Channel Radio in Tyler, TX, and El Paso, TX.
Mark Sullivan, Senior Vice President, Operations, Cumulus Media, said: “I’m extremely pleased with Tricia’s well-earned promotion. I look forward to many successes together with the team in the Tri-Cities.”
Tricia Walker commented: “I’m extremely excited to be joining our Tri-Cities team. Cumulus Media is a great company to be a part of, supporting its employees with many great resources for our success. I’m looking forward to the opportunity to serve our Tri-Cities team, advertisers, and community. I have family in the market and can’t wait to call Tri-Cities home.”
Cumulus Media owns and operates four radio stations in the Tri-Cities, TN, market, including: NASH Icon 104.9/WKOS-FM (Country), 640 WXSM-AM (Sports), 910 WJCW-AM (News/Talk), and 101.5 WQUT-FM (Classic Rock).