Latino Media Network has announced that Sylvia Banderas Coffinet has been named CEO of the startup operator that purchased 17 stations from Univision last year.
Banderas Coffinet joins Latino Media Network from Vox Media where she served as General Manager of Marketing Equity & Inclusion Partnerships since last March. She also has served as General Manager of Multicultural Brand Partnerships and Marketing for Group Nine Media, Publisher and Chief Revenue Officer for ¡HOLA! Magazine, National Advertising Director at PEOPLE en Español, and Beauty Director at Glamour and Latina Magazine.
Today, Latino Media Network announced that Sylvia Banderas Coffinet has been named CEO. Sylvia joins founders Stephanie Valencia and Jessica Morales Rocketto in scaling one of the largest Latina owned multi-platform audio & media companies to serve the Hispanic market in the U.S. today.
Sylvia will oversee finance, operations, corporate strategy, and development to drive market growth and profitability for LMN. She will be based in New York City.
“We are ecstatic about having Sylvia join LMN as CEO,” said Valencia and Rocketto. “Latinos are the ‘X factor’ in the US today – driving population growth and the cultural trajectory of the country. At a moment like this, there should be more Latino owned media platforms to provide culturally relevant content for our community. With Sylvia’s deep experience and leadership, we will build a cutting edge multi-platform media company that will be able to serve this critical demographic in the country.”
“I am thrilled to join LMN at this exciting time of growth for the company and Latino serving and Spanish language media markets,” said Banderas Coffinet. “Hispanics are the engine for economic growth in today’s America and I could not be more optimistic about the commercial and cultural potential of this moment. It is exciting to be part of a team that is Latina owned and operated, building media for us, by us.”
Sylvia is recognized as a long-standing champion and revenue leader in the Latinx media marketplace. Over the course of her nearly 20-year career, she has helped launch some of the most significant content franchises and brand efforts for Latino media, including POPSUGAR’s Juntos x Target, Hola! USA’s Latina Powerhouse x Estee Lauder Companies, People en Español’s Chica x Maybelline. She has monetized brand launches that have served Latino consumers with countless blue chip brand partners like Ford, Delta, Estee Lauder Companies, L’Oreal USA, Procter & Gamble, Macy’s, Ulta Beauty, Johnson & Johnson, Walmart, Toyota and many more – adding up to more than half a billion dollars in revenue.
Most recently, Sylvia served as General Manager, Marketing Equity & Inclusion Partnerships for Vox Media. Her background also includes Chief Revenue Officer & Publisher at HELLO & ¡HOLA! Media Inc., National Advertising Director at PEOPLE en Español, and Beauty Director roles at Conde Nast’s Glamour, and Latina Media Ventures’s Latina Magazine.
Among her accolades, Forbes has recognized her as a “Trailblazing Latina Executive in Media,” and in 2020 she was named one of “Top 10 Líderes” in Hispanic Executive.
Sylvia received her undergraduate degree in Latino Studies and Spanish Literature from Columbia University. She completed the Publishing School for Professionals program at Stanford University as an MPA Fellow and most recently has obtained Cornell University’s Diversity, Equity and Inclusion certification. Sylvia is based in New York City.
LMN recently closed on its acquisition of 17 radio stations in ten cities from Univision, which was the largest radio deal of the past three years.